The beauty industry is evolving as it is fast embracing clean and green ingredients. Consumers are more aware than ever, so they want to steer clear of toxic products and focus on natural ones. Chemicals and artificial additives are harmful to the skin, no matter how fancy brands make them sound. It comes as no surprise that clean beauty has come forward as a popular trend in the industry, and it is likely to get only bigger in 2021. If you are still behind this trend, now is the best time to know it better and understand how you can embrace it. Let us explain the latest ones that are going to emerge strong this year.
Minimal ingredients
If you are keen on joining the clean beauty trend, minimalism is the first thing you should look for in the cosmetics and skincare products you pick. Pay attention to labels and opt for ones that define simple formulations and fewer ingredients. Although fancy names and long lists were impressive before, the trend is passé now. Do some research on ingredients and know what they are all about, and you will eventually be able to make better choices. Minimalism with cosmetics is also about sustainability. Fewer ingredients are not only gentle on your skin, but they also have a minimal environmental impact.
Green skincare with cannabis
Another trend that is gaining traction in the beauty and wellness industry is green skincare with cannabis. Cannabis spas and wellness centers are growing in numbers, and clients are choosing them over regular ones as well. CBD, in particular, is the cannabinoid winning real attention because it is healing without being psychoactive. Look around, and you will find an awesome range of products. From cbd soap to cream, lotion, lip balm, under-eye gel, and salve, you can pick anything for your beauty kit. Wellness centers also offer CBD facial and massage treatments for clients who want to go the extra mile with pampering their skin and body.
Personalized skincare
Even as you move to clean skincare, you cannot expect every green ingredient to work for you. Personalized skincare is the key as you will not want just any moisturizer but one that is tailored to your specific needs and expectations, such as sensitive skin, acne, and anti-aging. Brands that prioritize a personalized approach with wider product lines to match individual needs are in demand right now. Consumers are looking for ones that follow a transparent approach. They mention everything on their labels, right from the ingredients they use to the status of product testing on animals.
The clean beauty movement has a bright future, as more and more consumers are making the shift. Also, new clean beauty brands are coming up and bringing new offerings at a rapid pace. Even renowned brands are getting in the race because they do not want to miss out on the popular demand or stay behind on the sustainability front. So there are choices galore for consumers looking to explore non-toxic formulations and move to cleaner, greener beauty.
