Every business needs customers to make profits. Whether you’re just starting out, or you’re expanding an existing venture, it’s beneficial to invest time and effort into attracting new customers while keeping loyal clients happy. In this guide, we’ll outline key considerations for business owners looking to take on new customers.
Business reputation and reviews
More than 90% of consumers now read reviews online before calling a business or buying a product. Positive reviews make it easier for prospective customers to find your company, and they also play an influential role in persuading shoppers or new clients to choose your brand over others. Encourage your customers to leave feedback and share reviews and incentivize referrals and recommendations. Go the extra mile to secure outstanding reviews and address any problems that crop up in customer feedback. Take suggestions on board and encourage people to connect with your brand, as well as to buy products or services.
Effective marketing
Marketing campaigns are designed to raise brand awareness, introduce people to your business and encourage them to buy from you. Spending money on marketing can contribute to an uptick in sales and increased profits but not all marketing campaigns are successful. If you’re looking for new clients, and your sales have stalled, review your marketing strategy. If you don’t have experts in-house, it’s worth considering outsourcing. Search for agencies that specialize in the relevant industry. Cannabis marketing campaigns should be different from campaigns for legal firms or real estate agencies, for example. View examples of previous work and case studies, get to know company representatives and compare quotes. Always ensure that your strategy is linked to your target customer. Every element should be tailored to maximize the chances of creating and converting leads within target groups and demographics.
Building a strong, distinctive brand
One of the main challenges businesses face is beating competitors. To attract customers and put your brand on the map, it’s important to highlight differences and show how your business is unique. Celebrate your identity, share your backstory and tell your customers what the brand stands for and what matters to you as a business owner. More than 70% of consumers prefer to buy from brands that align with their values. Use social media, video content, email marketing and adverts to share your values and engage with customers. A strong brand identity will help you to gain a competitive advantage when battling other businesses that sell the same products and services. Your branding strategy should cover everything from aesthetics, for example, packaging, product design and visual media content, to how you connect and communicate with followers or clients. It’s crucial to be consistent and to ensure that your brand messaging resonates with your target audience.
If you own a business and you’re looking to expand your client list, it’s wise to be proactive in enhancing your reputation, raising brand awareness and attracting positive reviews. Evaluate your marketing strategy and consider outsourcing if you’re keen to create more leads, boost sales and improve your ROI. Build a strong, distinctive brand, connect and engage with prospective customers and look after loyal clients.
