When it comes to driving your business forward, you need to create a great marketing plan. Marketing is all about getting your brand out there and getting your products and services in the mind of your customer base. If you do not plow the right kinds of resources into your marketing, you will look unprofessional, and you will never get the kind of sales that your products deserve. So, that means you need to invest in marketing and investigate how and when to market effectively. Here are a few ideas to get you thinking:
Research Your Customer
The first this you absolutely need to do is get to know who your customer is. By knowing who you are marketing to, you can create streamlined and targeted pieces that really hit home. You cannot assume that everyone is your customer; that simply is not true. You are aiming for a section of people with similar views and options, likes and dislikes, motivations, family orientated or not, etc. Discover as much as you can about your customer before you start to make any marketing pieces.
Your Brand
These days you need to have a great brand. A brand is your identity. It is how you connect with your customers and build trust and loyalty. Customers want businesses that they can believe in, and ones with personalities. No longer can you be just a plain-faced business. So, you need to get to the drawing board and consider your brand. Design this with close reference to your key customer’s personality type. You need to your brand to you upon their sensitivities and connect with them. A brand is so important that it may be an idea to consult a professional marketing executive like Kimberly Anderberg to ensure that you are getting it right and marking your brand effectively.
Your Website
This is like your central piece of marketing material. It is a constant, and pretty much every other piece of marketing material you send out into the world will have your web address on it. So, that means it needs attention. It needs to look at the part and act the part – meaning it needs to respond quickly and work, with no redirects, no broken links, mobile friendliness, jumbled menus, etc. Consider your customer experience. Is it easy to navigate, is it easy to read? Do the images and video match the content, etc? You need to investigate what it means to make a world-class website and go from there.
Social Media
You need to be on social media. You can guarantee that all your competitors are. Social media gives you great access to your customers. You can connect with them in a way that was unthought of before. It is a great place to research customer data too. When it comes to social media, you need to focus on the platforms that are best suited to your customer base and great a great strategy. Posting a couple of times a day, for example, and putting metrics on each post.
